Naming Rights and Sponsorships

I wonder about the benefit to a big corporation to be the Title sponsor of a big event or to have the naming right on stadiums. Minute Maid Park--Does that help sell orange juice? Pac Bell Park--does that influence a consumers selection of phone service? Wirefly National Marathon--does that push me to buy my next cell phone from the Super Store? Aren't my eletric bills high enough without having to name Reliant Stadium?

I am sure that there are studies that have statistics to support the practice, or to refute it, depending on who is doing the study!





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