I am sure that there are studies that have statistics to support the practice, or to refute it, depending on who is doing the study!
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Saturday, March 03, 2007
Naming Rights and Sponsorships
I wonder about the benefit to a big corporation to be the Title sponsor of a big event or to have the naming right on stadiums. Minute Maid Park--Does that help sell orange juice? Pac Bell Park--does that influence a consumers selection of phone service? Wirefly National Marathon--does that push me to buy my next cell phone from the Super Store? Aren't my eletric bills high enough without having to name Reliant Stadium?
I am sure that there are studies that have statistics to support the practice, or to refute it, depending on who is doing the study!
Subscribe in a reader
I am sure that there are studies that have statistics to support the practice, or to refute it, depending on who is doing the study!
Subscribe in a reader
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2 comments:
I don't think these things directly affect sales, but for a lot of companies it's about establishing yourself as a big brand (in the case of very big, visible sponsorships like the Verizon Center). But it can be about something else too. If you check out the page Wirefly.com has about the National Marathon they talk about corporate citizenship and involvement in the local community.
http://marathon.wirefly.com/
The marathon doesn't seem like a huge event (like the Boston marathon) but it gives back to the community where Wirefly employees live and work.
nice input TNAI, thanks for the visit and the comment
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